Our Philosophy should be important to you!

They are your animals!

Your animals are your animals, not ours. We don't want to tell you what to do with your animals or how to breed them.

What can we do for you?

Our role is to provide you with the tools that help to make your job easier, and to help you to do a better job of breeding your animals.

Passing on our knowledge

We have built our knowledge of inbreeding avoidance, current and future, into X'Aim. We also provide you with some educational resources that are specific to breeding and we hope you find these useful for improving your decision-making. 

These include:

• hints that include breeding tips
• example data to demonstrate both breeding and tool use and to help you get started
• tools such as the inbreeding minimisation mating lists
• inbreeding analysis of your animals
• general information about breeding science and terminology

Keep it simple

We think it's important that what you see looks simple and easy to use. This doesn't mean it isn't powerful, but like the engine in your car you shouldn't have to know how it works to use it.

Keep improving

We also think it's important to continually improve our product because that keeps it current and useful. This doesn't mean we want to bloat it with features, but rather to continually improve the utility, the ease of use and the power beneath the hood.

Your feedback is important to us

You are the one using the product and what you think about it is important to us. It helps us to build the product with the features and utility that you tell us is important. We can't include every suggestion and feature you tell us about, but we can include those that most users want.